Jason Randolph is a Founding Partner of ViewYou.
Employers are relying on social networks such as LinkedIn, Google+, and Twitter as standard practice to gauge candidates’ suitability for a job. At most school districts, résumés and standard online applications are still the first step of the recruiting process which provides little depth about candidates. Let’s face it; depth is what employers are constantly seeking and what gets candidates hired. Administrators are most interested in what you are like, how you are to work with, how you think, and how you are in the classroom.
Demonstrating depth on an 8.5 x 11 sheet of paper is a tall order. There is an entire industry of “résumé tweakers” out there advising you on keywords, format, and impact strategy. Once your résumé has been adequately honed, consider this; you’re essentially presenting yourself to employers in the same format your parents did. Sure, you may have sent it electronically or uploaded it to the employer’s applicant tracking system, but your résumé is frighteningly similar to your mom’s. Of course, it’s prudent to travel the traditional application routes and follow the processes of each potential school or district, but you’ve ditched the stamps and linen paper, so why not leverage all the same technology the schools are using to evaluate your depth?
Telephone or face-to-face screening interviews are the first chance employers have to evaluate your personality, demeanor, and presence . . . your depth. There is no substitute for the face-to-face encounter as an opportunity to engage both candidate and employer. But how are you going to get to that point? Leveraging the technology you have at your fingertips and in your pocket or purse may provide you a jumpstart on demonstrating the one thing that will get you hired—your depth.
Done with intent and preparation, video profiles coupled with traditional candidate documentation using ViewYou will provide the employer with tangible insight into you as a person and a teacher. The depth not discernible on your résumé will be visible before the phone or face-to-face interview. Videos should be timely, concise, and unscripted. Scripted looks scripted. Keep it under two minutes. Know what you want to say and get it across succinctly but conversationally.
Imagine picking the questions the potential employer would to ask in the interview—the questions that highlight your skill set, your unique experiences, and how you would “fit” beautifully into this employer’s culture. This is possible through the one-way video profile. It’s your video, pick out the elements that make you the right candidate, and highlight them specifically. Don’t blur them with other experience or skills. It’s not a contest to list everything you’ve ever done in 90 seconds. Talk about your depth! No one knows you better than you, so don’t be intimidated.
They won’t guarantee a gig but video profiles will insure a “look.” Take it further by having someone video you in the classroom, working with students or teaching a lesson. A video of more than two minutes can be uploaded to Vimeo or YouTube and embedded in ViewYou to give administrators the “picture” of you as a teacher that you want them to have.
Kappa Delta Pi members receive a discount on ViewYou subscriptions! Learn more on the KDP website.